The High Cost of a Bad Reputation: What You Dont Know Could Hurt You

When I first started Massive — and still today — I was struck by the naive unawareness with which people trust Google. And the statistics withstand it out — when a potential consumer or vendee finds you, your name, or a product or service you offer, there is a 77% endangerment they will squint into you further. However, if this search pulls up one or increasingly negative result? Then suddenly your endangerment of converting that consumer becomes only 5%. That’s incredibly low! And, with how easy it is for just well-nigh anyone to falsify negative information on the internet today, it’s moreover a terrible reason to lose business.

A bad online reputation can really hurt a visitor or individual. What most don’t squint at is the lost value of a bad online reputation; How much money are you really losing? Is it really possible to put a number on it?

Well, equal to a defamation lawsuit, where Dietz Development sued a reviewer for lost merchantry and won $750,000, it is possible to put a number on it. And you might find you’re losing quite a lot when you do.

 

This is a graph of one of Massive’s clients showing “Paid Conversions” surpassing and without defamation. As you can see, the online defamation resulted in over 50% revenue loss.

 

The number one thing businesses and executives can do to protect themselves and safeguard their online reputations is to actively manage how they towards online. Literally anyone can post negative information online, and whether it’s true or not is irrelevant — such posts can take on a life of their own.

By knowing what others are saying and how their brands are viewed online, businesses and executives can take a proactive tideway to reputation management. They can uncork to rebuild their shattered reputations with the help of experts like Massive. They can continually monitor the internet and trammels their own search results.

Without such an tideway to reputation management, it can be difficult — if not untellable — to protect an established trademark from negative online attacks. In the 21st century, brands and businesses are inextricably intertwined, and proactive reputation management is the weightier defense as well as the weightier way to alimony those profits rolling in.

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