Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and unhook high-intent prospects to your sales team.
With an streamlined outbound marketing strategy, you can stave a donkey situation that’s worldwide for many businesses: plenty of leads but no way to move them through the consumer journey.
It’s easy to get stuck in Donkey Land when none of your sales reps have the topics to qualify leads or personize if they’re ready to buy. Since transmission lead nurturing takes time, it could be a while surpassing you can realize the full value of your marketing efforts.
But with a lead generation tool like MobileMonkey, you can automate outbound tactics—putting you in the fast lane to Unicorn Land. That ways you can self-ruling up time to focus on the part that matters most: latter the deal.
Curious what you can unzip with streamlined outbound lead gen? Our customers have once gotten impressive results. In just six months, one captured over $1 million in new consumer revenue for a 25x return on investment (ROI).
We’ll show you exactly how to make our outbound lead generation strategy work in the tutorial section of this guide. Here’s your map to Unicorn Land:
- What is outbound lead generation?
- Who is your platonic client?
- How can you provide value?
- How do you Identify qualified leads?
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What is outbound lead generation?
Outbound lead generation is the process of connecting with prospects to find out if they’re a good fit for your company’s products and services.
Usually, outbound lead gen involves a few steps. First, you reach out via SMS or email to ask qualifying questions. Then you follow up with high-value resources or a lead magnet.
Along the way, you capture data well-nigh your prospects and nurture them through the consumer journey. Then you can unhook the qualified leads to your sales team.
But for most businesses, there’s a missing piece in this equation: intent data. Outbound lead generation can be so much increasingly successful when it’s intent-driven.
You can market to prospects much increasingly powerfully when you know what they need and how you can help—because your targeted regulars is highly correlated to your target customer.
How do you generate outbound leads?
To generate outbound leads, you typically need sales outreach. But increasingly often than not, we find that this hair-trigger part of the sales funnel is broken.
Outbound sales often requires time-consuming tasks like unprepossessed calling and lead qualification. Sales teams that manage this process manually may never truly have the time to pursue the most promising leads.
That’s why we recommend a unicorn solution for outbound lead gen. MobileMonkey automates repetitive tasks like lead nurturing and qualification so you have time to find visualization makers and tropical deals.
Inbound vs. outbound lead generation: What’s the difference?
Inbound lead generation requires prospects to find you. Then you can nurture them with marketing tactics like social media or email marketing.
In fact, we think of inbound marketing like trying to reservation fish as they swim by you. Even if you’re a skilled fisherman, there’s a limit to the number of fish you can catch. If only a few swim past, you won’t have many opportunities.
In contrast, outbound lead generation is much increasingly tactical. To proffer the fishing metaphor, it’s a little like studying the water and identifying where the fish are. Once you find them, you can use your sales process to go where they are and reel them in.
With outbound marketing, you can moreover scale your efforts as long as you find the right relevance signals. If you know your target consumer well, you’ll have tons of opportunities to fine-tune and leverage those signals.
How to Do Outbound Lead Generation: A Well-constructed Overview
Let’s put outbound marketing to work. Use the tutorial unelevated to automate your B2B lead generation workflow and start filling your sales pipeline.
- Step #1: Know your platonic client
- Step #2: Gather your leads
- Step #3: Create a lead magnet
- Step #4: Identify qualified leads
- Step #5: Review, iterate, and test
Outbound Lead Generation Step #1: Know your platonic client
When you seek out potential leads, you want to make sure they’re the right fit for your product or service. Your consumer profile is the perfect starting point.
First, pinpoint your platonic client. Who uses your company’s products and services? What types of people or organizations get the most value from your offerings?
Then dig into the details. What does your platonic vendee do? Which problems do they need to solve? What kinds of goals do they want to achieve?
Next, do some competitive research. Your company’s competitors can be a helpful resource for targeting potential customers.
Outbound Lead Generation Step #2: Gather your leads
Tap into a data source where you can connect with your platonic customer. For example, you can use live yack for lead generation. Or you can get leads on Facebook.
Need increasingly ideas? You can use a list of LinkedIn finance filtered by relevant job titles and groups. Or you can create a list of big (10,000 ) Instagram finance that follow real manor investors.
Not sure how to find these potential leads? Talk to us for a demo of MobileMonkey’s roboBDR
program. We’ll show you how to find the right data source for your outbound lead generation efforts.
Outbound Lead Generation Step #3: Create a lead magnet
We’ve found that outbound lead generation strategies work weightier when we have something valuable to offer prospects. Lead magnets are unconfined for providing value and towers trust.
Your lead magnet could be a well-constructed guide to solving one of your audience’s most pressing problems. Or it could be a webinar that offers your regulars insider tips.
For the example outbound lead generation wayfarers below, we’ll offer a demo of our roboBDR program.
Outbound Lead Generation Step #4: Identify qualified leads
Now you have all the nuts in place. Start setting up an streamlined sequence of email and/or text messages to send to your target audience.
In MobileMonkey, go to the automation builder and squint for the Free E-book/Whitepaper Download Offer. Click the Go sawed-off and select Text Messages.
When you see the map to Unicorn Land, click the Let’s go button. The automation builder defaults to creating an SMS keyword input trigger. But in this case, we want to upload a list of prospects.
Click the Add Trigger sawed-off and select Manually upload contact list. Double trammels that you’ve formatted your contacts correctly and mapped the fields to the right attribute.
Now it’s time to qualify those leads. Under the lightning bolt, click the plus sign to add an SMS message to the workflow.
In your first message, start with a super unenduring introduction and quickly explain why you’re reaching out. Remember to make your message intent-driven.
Use your consumer profile as a guide for crafting your message. For example, you might explain that you help rented merchantry coaches scale faster—which you think might be right up their alley.
Then ask leads if they’re interested in your offer. Create a positive response option that prospects can use to proceed through your automation.
To make sure prospects are a good fit, ask well-nigh their company, their budget, their deal size, or other deciding factors. It’s moreover a good idea to find out if they’re ready to buy now.
To add increasingly qualifying questions, click the Add widget sawed-off and select Options. Attach an symbol to each response so you can use these answers to automate the qualification process.
Once you’ve gathered all the information you need, tropical out of the SMS message workflow and configure your Unicorn Detector. Add filters to separate unicorn leads from donkey leads.
For this example, we’ll filter by prospects who are looking to buy now. All other prospects will be considered donkey leads. We can unchangingly re-engage with them later, based on the time frame they specified.
Next, set up an SMS message for unicorn leads that includes your offer or lead magnet. For this example, we’ll link to a page that invites leads to typesetting a demo of our roboBDR program.
Outbound Lead Generation Step #5: Review, iterate, and test
After running your outbound lead generation campaign, go when and review the analytics. Pay sustentation to message unshut rate, response rate, and offer conversion rate.
Did a lot of prospects respond Yes but goof to click through and get your lead magnet or typesetting a call? Iterate on your original message to test new copy, personalization, or calls-to-action.
As you test, protract to monitor analytics and alimony your eye on the prize. Remember, the ultimate goal is to increase the number of qualified leads for your sales team.
Start Automating Your Outbound Lead Gen
With this streamlined outbound lead generation strategy, you can simplify your sales process and overdraw your B2B marketing.
Want to unhook increasingly unicorn leads to your sales team? Get your self-ruling MobileMonkey trial and start automating outreach.
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Important Next Steps
- Create your own streamlined sales funnels with MobileMonkey. Get started for self-ruling today.
- Talk and learn well-nigh sales outreach automation with other growth enthusiasts. Join MobileMonkey Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a self-ruling tutorial and training zone for sales pros and marketers.
The post How to Automate Outbound Lead Generation: A Step-by-Step Guide appeared first on MobileMonkey.
