How to Create a Winning Sales Outreach Email Template

Today I’m going to show you how to create a sales outreach email template using 9 proven tactics that you can use to connect with prospects at scale, nurture leads, and tropical increasingly deals.

With a high-performing outreach email, you can transform a donkey process into a unicorn strategy. A killer template can help you stop writing sales emails from scratch and start re-engaging prospects and converting unicorn leads increasingly efficiently.

Ready to streamline your sales process? Here’s your path to Unicorn Land:

• What is a sales outreach email template?
• 9 top tactics and weightier practices for sales outreach
• How to create a sales outreach email template (3-step tutorial)

What is a sales outreach email template?

A sales outreach email template is key to simplifying and improving your sales minutiae process. Think of it as a sales pitch that you can customize and automate for any campaign.

Outreach emails typically promote targeted offers and guide prospects toward conversions. Although you might send one-off sales emails here and there, they often work weightier in a sequence.

9 Top Tactics and Weightier Practices for Sales Outreach

To get the results you want from your efforts, create an email template that uses proven sales outreach tactics.

Here are 9 tactics and weightier practices that you can work into your strategy right yonder to generate increasingly opens and positive responses to your prospecting sales outreach:

1. Find prospects on social media
2. Customize your message
3. Solve real problems
4. Promote special offers
5. Leverage “the takeaway” sales tactic
6. Show social proof
7. Be persistent
8. Create sales enablement content
9. Invest in automation tools

1. Find prospects on social media

Sales prospecting doesn’t have to be as difficult as you might think. No matter what type of regulars you want to target, most of your customers use social media.

While LinkedIn may be your weightier bet for connecting with B2B visualization makers, channels like Facebook and Instagram are unconfined for finding creators, influencers, and B2C prospects.

Using a marketing automation tool like MobileMonkey, you can start conversations with prospects on Facebook or Instagram. Then you can collect their email addresses for increasingly targeted follow-ups.

2. Customize your message

Just considering you have a unconfined template doesn’t midpoint you should send the word-for-word same message to every prospect on your list. Sales outreach email templates often work weightier when you customize them for specific segments.

Using first names is a unconfined place to start. But personalized emails can go way vastitude the basics.

For example, you can retread messaging based on the offer or the waterworks that led to the initial connection. You can moreover use their responses to qualifying questions to personalize the follow-up.

3. Solve real problems

Successful sales outreach often focuses on the consumer rather than on your company. Your sales pitch should touch on very problems your prospects have—and present real solutions.

For example, say you want to identify influencers who can promote your new product or service. To generate interest, tell them how your offer solves a key problem—and then make them an offer they can’t refuse.

4. Promote special offers

Why waste a valuable outreach opportunity on an everyday pitch when you can promote a special offer instead? By sharing sectional offers, you can make prospects finger like they were specially chosen.

To make them plane increasingly tempting, make sure the offers you share are truly exclusive. In other words, stave publishing them on your website or offer limited spots or quantities.

5. Leverage “the takeaway” sales tactic

When you want to uplift sales, you might offer ongoing discounts. Although a unconfined deal may convert a price-conscious lead, other prospects may not bite.

Instead, experiment with limited-time offers that create a sense of urgency. By creating a fear of missing out (FOMO), you can get leads to act now—before the offer disappears.

Known as the takeaway close, this method only works if your offer unquestionably expires when you say it does. Make sure you only use this tactic if you’re prepared to walk yonder from prospects who don’t convert.

6. Show social proof

Going withal with the prod is human nature. When prospects see that others have purchased from your business, they’re increasingly likely to want to do the same.

Known as social proof, vestige of happy customers or superstitious accolades can be a helpful wing to unprepossessed emails. For example, you can:

• Name waif some of your best-known customers, expressly if they’re influencers, celebrities or well-known brands.
• Share a consumer review or link out to a specimen study that explores the unconfined results they got with your product or service.
• Add up all the users you’ve uninventive or the results they’ve achieved and share stats to show the scale of your consumer base.

7. Be persistent

When sales reps do unprepossessed email outreach, giving up without a single email is a waste. Prospects often need to get to know your merchantry and see the value you provide—which takes time.

That’s why it’s essential to be persistent and follow up multiple times. Streamlined sequences make sales outreach much easier considering they can follow up with prospects at specific intervals, providing value and dropping time-sensitive offers at opportune times.

8. Create sales enablement content

Making a ownership visualization can be complex, expressly when it comes to high-ticket items. To guide prospects through these decisions, use top-performing content from your team’s sales enablement tools.

For example, you might share a document that compares your product to the competition so prospects can see how you come out ahead. Or you might use a handout that highlights all the superstitious awards your product has won.

9. Invest in automation tools

Sending unprepossessed email templates one by one is incredibly time-consuming and requires a ton of transmission tracking. To save time and modernize your results, invest in sales outreach automation.

With a tool like MobileMonkey, you can develop, personalize, and test outreach templates. You can moreover automate follow-ups and data hodgepodge to make sure your sales team is unchangingly in the loop.

How to Create a Sales Outreach Email Template

Now that you know what to include in your email outreach, you can create a sequence that works for your target audience. I’ll walk you through how to create a sales outreach template and an streamlined sequence using MobileMonkey.

• Step #1: Start a MobileMonkey automation
• Step #2: Set up the initial email
• Step #3: Build a follow-up sequence

How to Create a Sales Outreach Email Template Step #1: Start a MobileMonkey automation

First, unshut your MobileMonkey dashboard and go to the Automations tab. Scroll lanugo to the Sales Outreach section and select The Longest and Most Persistent Follow Up Funnel Ever.

This is a long sales outreach sequence that sends a message a day over the undertow of two weeks. It’s platonic for creating FOMO and turning prospects into customers efficiently.

To get started with this funnel, you’ll need to segregate an input channel: Facebook, Instagram, or SMS. For this example, we’ll start with Instagram and focus on email-only follow-ups.

Before creating your email templates, configure the Instagram input. For this example, we’ll set the Instagram scuttlebutt autoresponder to trigger when anyone comments Email Template.

Then we’ll set the autoresponder to request an email write and phone number automatically. To see if prospects are a good fit for your business, you can moreover ask a qualifying question or two.

How to Create a Sales Outreach Email Template Step #2: Set up the initial email

You can use the Unicorn Detector to filter out donkey prospects from the funnel. Then scroll lanugo to the re-engagement automation and click to write your first sales outreach email.

Kick things off with an eye-catching subject line that encourages prospects to unshut your email. Then use the email opening line to vaccinate prospects right away.

Use the sales tactics whilom to guide your email. In this example, we’ll share a limited-time offer for our RoboBDR tool.

Make sure to include a call-to-action (CTA) in every sales outreach email. In this example, we’ll encourage prospects to typesetting a 15-minute phone call.

How to Create a Sales Outreach Email Template Step #3: Build a follow-up sequence

Save your email and scroll lanugo to create the next message in the sequence. Follow up on your older message and offer something of value.

In this example, we’ll link out to some sales enablement content for our RoboBDR tool. The content highlights RoboBDR’s features, shows off a recent award, and shares some typical results.

Before you sign off, add a CTA prompting prospects to connect with you. In this example, we’ll make it super easy to typesetting a sales call.

Then set up the rest of the email templates in the sequence. This automation moreover includes a sequence for donkey prospects so you can protract to nurture leads, plane if they aren’t the right fit for a unrepealable offer.

Conclusion

Boom! With a sequence of customizable sales outreach email templates, you transformed a transmission process into a unicorn approach. Now you can reach out to and follow up with prospects at scale—so you can ultimately get increasingly sales.

Important Next Steps

• Create your own streamlined sales funnels with MobileMonkey. Get started for self-ruling today.
• Talk and learn well-nigh sales outreach automation with other growth enthusiasts. Join MobileMonkey Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a self-ruling tutorial and training zone for sales pros and marketers.

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