Today I’m going to show you how to automate sales outreach so you can find your platonic customers, identify unicorn leads, and unhook high-intent prospects at a fraction of the forfeit of relying on human sales reps.
MobileMonkey sales outreach automation saved our consumer over $6,000 a month on the forfeit of a sales minutiae representative to find, qualify and typesetting calls with leads for the sales team.
With an streamlined outreach workflow, your team can stave the typical donkey approach: tackling the unshortened sales process manually and seriously limiting the number of leads you can qualify and convert.
But when you streamline key steps of the outreach process, you can unshut the magic portal to Unicorn Land. With MobileMonkey, you can automate tedious transmission tasks so your sales team can focus on discovering and converting high-intent leads.
Ready to start connecting with your unicorn leads? In your guide to Unicorn Land sales outreach we’ll cover:
- What is sales outreach?
- What’s the difference between B2B and B2C sales outreach?
- How do you automate sales outreach? A step-by-step tutorial
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What is sales outreach?
What is sales outreach? Simply put, sales outreach is the process of interacting with target prospects in order to guide them through a business’s sales funnel with goal of converting them into customers. Sales outreach includes sales prospecting (finding possible customers), sales outreach (email, phone, text and other messaging, in order to connect with potential customers that match the business’s consumer profile), lead qualification (understanding if the potential consumer is likely to purchase), and ultimately connecting qualified prospects with a sales rep to tropical the deal.
Creating a successful sales outreach strategy certainly can be straightforward. But you need the right sales tools and the right sales channels.
After all, there are myriad ways to connect with potential customers—from making phone calls to sending SMS messages to creating email campaigns. In the tutorial section of this article, I’ll show you how to skip time-consuming unprepossessed calls and simplify outreach with SMS.
B2B vs. B2C sales outreach: What’s the difference?
You can tailor outreach to business-to-business (B2B) or business-to-consumer (B2C) sales. B2B sales teams often prioritize finding visualization makers, towers trust, and nurturing leads over a longer period of time surpassing latter big deals.
For B2C sales, sales cycles tend to be much shorter, and the deals may be a bit smaller. Yet it’s still hair-trigger for B2C sales teams to build lead generation, qualification, and nurturing into the outreach process—especially for coaches and creators.
You can use the tutorial to create streamlined outreach campaigns for B2B or B2C sales. Make sure to modify the tone and the number of follow-ups to fit your sales cycle.
How do you automate sales outreach?
To automate sales outreach, you need an automation tool like MobileMonkey. I’ll show you how to create an automation process using MobileMonkey and your consumer relationship management (CRM) tool of choice.
Sales Outreach Step #1: Find your target prospects
First, you need to know how to reach potential customers at scale. MobileMonkey’s proprietary database—which has over 100 million prospects and 10,000 signals—can help.
Using our database, we can help you find prospects who fit your platonic consumer profile, plane in hard-to-target influencer and B2C segments.
For maximum lead generation, marketers and businesses should moreover connect a lead qualification automation (see step #3) to Instagram, Facebook, website chat, and website visitor contact detection.
Sales Outreach Step #2: Sync your prospect list with an outreach automation tool
Once you’ve got a prospect list, it’s time to sync it with MobileMonkey. You might be integrating MobileMonkey with Google Sheets or a CRM like HubSpot or Salesforce. For this example, we’ll upload a prospect list directly.
Go to the Automations tab and click to create a new Self-ruling E-book / Whitepaper Download Offer.
Choose Text Messages for the messaging channel, and click Let’s Go when you see the Unicorn Map.
Then click the Add Trigger sawed-off and select Manually upload contact list. Make sure your list uses the format in the this format link so names, email addresses, and phone numbers map correctly.
You can repeat this process when you have flipside list of leads to contact. Click the Add Trigger sawed-off and upload your new list.
Sales Outreach Step #3: Create a lead qualifying automation
Now it’s time to create your sales automation. You can use the Self-ruling E-book / Whitepaper Download Offer template to set up a sequence of streamlined text messages and emails.
First, you need to qualify the prospects on your list. You can do that by subtracting a short series of SMS messages at the top of the automation.
Kick things off by greeting prospects and offering a short intro to your product or service. Then ask if they’d like to learn more, using the Options widget to create prompts.
Once prospects have expressed interest in your offer, ask some qualifying questions. For example, you can ask for visitor details, budget, or purchase time frame.
In this example, we’re going to ask well-nigh visitor size and deal size. Each response gets saved to an symbol in MobileMonkey so we can hands filter or segment by the data later.
We’re moreover going to ask prospects when they’re planning to buy since timing is a major qualifying factor. Again, we’ll save their response to an attribute.
Then set up your Unicorn Detector to identify unicorn leads—or qualify leads. Here’s where all those nature come in handy.
Click the Add Filter sawed-off and select Attributes. Then use the dropdown menu to find the nature you want to use for qualifying leads. For this example, we’ll add people who responded that they’re ready to buy now.
The Unicorn Detector will automatically separate the donkeys from the unicorns. You can create separate re-engagement sequences for both, with the goal of converting unicorn leads now and pursuit up with donkey leads later.
Send a quick follow-up text to your unicorn leads right away. In your SMS message, include a link to the offer or lead magnet you mentioned in your original message. In this case, we’ll text a link to a demo we’re offering to unicorn leads.
If you have unicorn leads on your hands, it’s a good idea to alimony reaching out. You can add increasingly texts to the sequence or automate email messages to connect via multiple channels.
Don’t forget to loop your sales team in and get them involved in the sales process.
You can add a notification with provisionary logic, alerting your sales team when you get a unicorn lead—so they can step in and tropical deals.
Start Automating Sales Outreach and Finding Unicorn Leads
With an streamlined system in place, your team can handle sales outreach much increasingly efficiently. That ways you can connect with target prospects at scale while saving your sales team time and hassle—only bringing them in when it’s time for them to work their magic.
Want to start finding your own unicorn leads? Get a self-ruling trial of MobileMonkey and trammels out our sales outreach automation for yourself.
FAQs Well-nigh Sales Outreach
What are examples of outreach?
Outreach is all well-nigh connecting with your platonic prospects. You can reach out to potential customers on channels like:
- SMS, where you can send streamlined texts
- Email, where you can set up lard campaigns
- Social media, where you can create a digital marketing funnel
Mastering outreach on a single waterworks is an accomplishment. But using multiple channels simultaneously can be plane increasingly effective.
Whenever possible, ask prospects for increasingly contact information. That way you can connect with them on a wider range of channels and create plane increasingly touchpoints.
Why is sales outreach important?
Sales outreach is hair-trigger for towers relationships, establishing trust, and qualifying leads. With a successful outreach strategy, your sales team can alimony your company’s pipeline full and tropical increasingly deals.
And with streamlined outreach, you can manage a ton of transmission tasks without getting your sales team involved. That way your sales reps can use their skills to negotiate superstitious deals—rather than wasting time on prospecting and lead gen.
What does outreach midpoint in marketing?
In marketing, outreach refers to towers relationships with your target customer. That ways sharing high-value resources and helping prospects write their biggest challenges.
A unconfined way to use marketing channels for outreach is to send streamlined DMs or comments when prospects send you unrepealable keywords on Instagram or Facebook. With MobileMonkey, you can hands set up these workflows so you can reach prospects automatically.
What is the difference between outreach and marketing?
Rather than separating outreach and marketing, it’s helpful to think well-nigh how they can work together. Using a series of streamlined workflows, sales and marketing teams can interreact to connect with target prospects.
Once you add potential clients to your funnel, you can use marketing channels to nurture and qualify them. Then you can unhook qualified leads—or unicorns as we like to undeniability them—to your sales team.
Important Next Steps
- Create your own streamlined sales funnels with MobileMonkey. Get started for self-ruling today.
- Talk and learn well-nigh sales outreach automation with other growth enthusiasts. Join MobileMonkey Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a self-ruling tutorial and training zone for sales pros and marketers.
The post Ultimate Guide to Sales Outreach: What It Is, How to Do It & Automation Hacks for 10X Increasingly Sales Opportunities appeared first on MobileMonkey.
