What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps

Today I’m going to show you how to automate your sales process so you can find qualified prospects, fill your sales pipeline, and generate revenue using your company’s web and social media channels, email and SMS.

If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a worldwide donkey situation: handling the unshortened sales process manually.

When your sales team personally manages prospecting, nurturing, and everything in between, you tend to waste a ton of time and resources. You’re moreover likely to risk compromising the most important part of the process: securing sales.

When you implement sales automation, you can transform an inefficient process into a unicorn system. Sales automation tools like MobileMonkey can manage legalistic tasks like lead generation and lead scoring, permitting you to focus on hair-trigger tasks like latter deals.

Curious how MobileMonkey can automate your sales process? Wits the sales automation here starting on Instagram and then follow the tutorial unelevated to recreate it.

Here’s your map to Unicorn Land, where you can automate time-consuming sales tasks, modernize your sales funnel, and generate increasingly revenue:

• What is sales automation?
• What is a sales automation tool?
• How to automate your sales process (complete 5-step tutorial)

What is sales automation?

Sales automation is the process of systematizing sales tasks using a combination of digital applications and strained intelligence. Sales automation software manages sales outreach, SMS and email campaigns, and data entry—essentially your sales reps’ most time-intensive tasks.

When you automate your company’s sales process, your team can increase efficiency and modernize productivity. With the right sales and marketing automation tools, you can moreover overdraw your revenue and other key performance indicators (KPIs).

Can automation really stupefy your marrow line? Nearly 80% of marketers report an increase in leads and conversions due to automation—and the right tools can modernize productivity by an stereotype of 20%.

What is a sales automation tool?

A sales automation tool is designed to manage the transmission tasks that sales reps typically handle. Some tools can systematize the unshortened sales process, while others have increasingly specific functions.

Most integrate with other platforms to build a seamless system. Here are some of the key tasks automation tools can oversee:

• Lead generation, or using lead magnets to turn unstudied prospects into potential leads
• Lead scoring, or determining how likely prospects are to buy from your business
• Appointment setting, or scheduling sales calls with qualified prospects
• Lead nurturing, or guiding prospects through the consumer journey efficiently
• Team notifications, or alerting sales reps to qualified leads who are ready to buy

MobileMonkey can tackle all of these tasks, using social media, streamlined text messages, and web yack for outreach. Since MobileMonkey integrates with Zapier, it offers a powerful option for automating your sales process.

How to Automate Your Sales Process

Let’s set up a simple sales automation process using MobileMonkey. In this example we’ll use Instagram as the waterworks to find and capture prospects—but a sales automation may start in any waterworks where your merchantry markets its solutions, including Facebook Messenger, its website, and other digital channels.

Here’s how to set up sales automation that automates your sales process in 5 steps using MobileMonkey:

1. Design a lead magnet
2. Create the lead hodgepodge funnel
3. Promote the lead magnet
4. Set up follow-up sales outreach automation
5. Notify your sales team well-nigh qualified leads

Jump to each step of the sales automation tutorial with the links whilom or read on!

Demo the word-for-word sales automation we create together here by commenting “AUTOMATE” on this post from your Instagram mobile app.

How to Automate Your Sales Process Step #1: Diamond a lead magnet

In some cases, you might once have a steady stream of prospects inward your sales funnel. In other cases, getting prospects into your sales pipeline may be a unvarying challenge.

Either way, a lead magnet can help you find the right prospects for your business.

After all, lead magnets are tailored to your platonic customer. That ways they’re designed to vamp the right buyer—a person or organization with a problem your merchantry can solve.

Lead magnets moreover offer unique value to your target customer. They might requite prospects a roadmap for making a major visualization or provide sectional insight into an industry trend.

In exchange, lead magnets let you guide prospects through your sales funnel and identify qualified leads. They moreover indulge you to collect prospects’ contact details so you can follow up and guide them toward a sale.

So how can you diamond the platonic lead magnet for your target customer? Think about:

• How you can create a genuinely valuable resource that answers customers’ questions
• How you can build points and encourage prospects to trust your business
• What types of resources prospects need when they’re ready to buy—which can help you identify qualified leads

For example, MobileMonkey offers self-ruling wangle to Instagram and Facebook growth tools as a lead magnet. By promoting InstaChamp, we can requite wangle to a useful tool while attracting prospects who want to automate lead growth from marketing channels including a website.

For this sales automation demo we’ll use a self-ruling edition of InstaChamp for our lead magnet.

How to Automate Your Sales Process Step #2: Create the lead hodgepodge funnel

Once you’ve created a lead magnet, set up the streamlined system to interact with people, score leads and collect lead information.

Open MobileMonkey, navigate to Automations, and select a sales outreach template that matches your needs to get started. We’ll use the Free E-book/Whitepaper Download Offer.

You’ll then select the starting connection for where leads will first enter this funnel. For this demo we’ll segregate Instagram so that you can wits the sales automation yourself. (Don’t worry — you can unchangingly transpiration or add increasingly connection points for inward this funnel later.)

Next, create the vital framework for the automation, which is 3 parts:

1. Trigger type
2. Lead information the automation will collect to follow-up and score the lead
3. Follow-up sequence (emails and text messages)

Now, when you see the pre-built automation, it’s time to customize a few things. Click on the Trigger and it’ll pop unshut a tool to pick the funnel entry point, in this case, an Instagram scuttlebutt autoresponder.

Note: You can add increasingly Input Triggers at any time, including Unicorn X-Ray, which automatically scans your website traffic and collects email addresses of unrecognized website visitors so you can follow-up with leads who have visited your site while looking for your products and services.

Comment autoresponders automatically respond to specific comments on Instagram posts with Instagram Direct messages (DMs). They’re unconfined for moving public conversations to DMs, where you can share resources and collect contact details.

Comment autoresponders can trigger on all your Instagram posts or a specific piece of Instagram content. Autoresponders can trigger for all comments, or for comments that use a specific keyword.

Make a note of the keyword you choose. It’s recommended that if you’re connecting your sales automation funnel to social media, include a undeniability to whoopee in the caption of your social post, prompting them to start the automation.

Next, set up the conversational sequence to greet commenters and personize that they’d like to receive your lead magnet. Click “Add widget” under step 2 of the Instagram autoresponder automation, and segregate “Options” for the type of widget you’re adding:

Pop some text as the greeting, and customize the sawed-off that the user can segregate to a confirmation word, like “Absolutely”:

Then collect contact information from leads. Ask for their email address, mobile number, or both so you can send your lead magnet and follow up later.

To collect contact details efficiently, use an Ask for Email or Ask for Phone widget. That way MobileMonkey can hands process the responses and save them to your consumer relationship management (CRM) tool.

Check the Save response to attribute box to ensure the data automatically goes to the right spot in each consumer record. Then personize that you’ve selected the right attribute.

Key to the sales automation process is scoring leads as qualified or unqualified, high-intent, and other qualities that signals a high-quality lead for the sales organization.

Remember how we set up the automation template to ask 2 qualifying questions? Go superiority and customize them with the questions that will score your lead as qualified for sales follow-up.

If you’d like, you can send a link directly to the lead magnet from here. For this example, we widow an uneaten prompt to get prospects to launch their InstasChamp worth asap.

We’ll moreover be syncing the email addresses placid in this step to your email service or email follow-ups in step 4.

How to Automate Your Sales Process Step #3: Promote the lead magnet

Now you’ve got your lead hodgepodge automation in place. Toggle your Instagram scuttlebutt baby-sit on in MobileMonkey and throne over to your Instagram app.

Create an Instagram post that appeals to your target regulars and highlights your lead magnet. In the caption, add a call-to-action (CTA) that prompts people to leave a scuttlebutt with your keyword.

View this post on Instagram

A post shared by MobileMonkey (@mobilemonkey)

Check out the MobileMonkey Instagram post above. In the caption, we encouraged people to scuttlebutt with a specific keyword.

Once you publish the Instagram post related to your scuttlebutt guard, go when into the Trigger step and set the scuttlebutt autoresponder to work with a Specific Instagram Post. Then click the Choose Post sawed-off and link the post as well as make sure your keyword responder is included.

How to Automate Your Sales Process Step #4: Set up follow-up sales outreach automation

Next, automate your lead tracking and nurturing process.

First, set up streamlined emails to follow up with prospects and guide them remoter withal in your sales funnel.

In the sales automation builder, configure your email sender(s) via Google email worth authorization:

Or, configure email to send through your SMTP server via “Connect Manually” under the Integrations navigation:

Finally, it’s time to configure the sales outreach streamlined follow-up.

Go to “Create the Re-Engagement Automation” in the automation to set up your sales outreach cadence:

1. Start by setting the wait period, a minimum of 1 minute, a default of 15 minutes.
2. Then configure the characteristics of your “Unicorn” or qualified leads in the Unicorn Detector.
3. Then customize the email and text message outreach.

Here’s where each of the whilom steps are customized:

Let’s take a closer squint at how to identify your unicorns. In the Unicorn Detector widget, click the undecorous text that says “Tags: include sentfile” in the screenshot above. That will take you to a screen that allows YOU to pinpoint what a sales qualified “Unicorn” lead is.

In this demo we asked 2 qualifying questions: “How long have you been pursuit us?” and “Are you interested in meeting with us?” And we saved the responses to these 2 questions as contact attributes. We’ll undeniability on those nature now:

Save and voila! You’re Unicorn Detector will count and segment these sales qualified leads:

Now it’s time to write the outreach sequence with the pre-populated SMS and email widgets. Click “Send SMS 1” as well as the time wait widgets to update them.

Here’s our first SMS outreach:

An hour later, this email will be sent as follow-up:

Hot tip: You might moreover want to sync your leads from this sales automation to a CRM or email platform. You can connect the leads from this automation to any email service or CRM using Zapier.

Learn increasingly well-nigh setting up a zap connecting MobileMonkey and your other merchantry apps using Zapier here.

How to Automate Your Sales Process Step #5: Notify your sales team well-nigh qualified leads

It’s moreover a good idea to notify your sales team well-nigh leads who may be ready to take the next step. Add a Notification widget to the first outgoing message without the Unicorn Detector identifies a sales qualified lead:

You have zestful types to segregate from:

• Push notification: This will send a push notification equal to the Push Notifications settings you have configured. (Learn more.)
• Email: Use this to email a sales person or group email worth of a Unicorn lead requiring follow-up.
• Mark as follow up: This will mark the conversation as requiring follow-up in the MobileMonkey OmniChat inbox.

If you segregate Email as the method, set up the notification message that will be contained in the email alert.

You can automatically insert the customer’s name and a link to the conversation in the notification email, as well as other information placid in the automation by typing double brackets (“{{“} to wangle a list of attributes.

Now you can get leads into your sales pipeline automatically, with limited ongoing management for prospecting. And by connecting your CRM and notifying your sales team, you can alimony sales reps in the loop.

Take the Fast Track to Unicorn Land With Sales Automation

With a sales automation tool like MobileMonkey, you can turn prospects into customers without wasting your sales team’s time or resources. That ways you can transport your sales reps to Unicorn Land—where all the prospects they interact with are unicorn leads.

Want to start generating unicorn leads for your sales team? Grab your self-ruling MobileMonkey trial and get started today.

Important Next Steps

• Create your own streamlined sales funnels with MobileMonkey. Get started for self-ruling today.
• Talk and learn well-nigh sales outreach automation with other growth enthusiasts. Join MobileMonkey Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a self-ruling tutorial and training zone for sales pros and marketers.

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